Shopify-linked think tank is the biggest spender on Toronto political ads. What is its goal?

Two ads published by Build Canada - Toronto shown side by side.
Build Canada - Toronto has spent more on Facebook and Instagram ads about Toronto's upcoming municipal elections than any other group. (Build Canada - Toronto/Facebook)

A tech industry-connected think tank is pouring money into social media advertisements for the City of Toronto's upcoming municipal election, outspending the city itself by more than three-to-one.

Build Canada – Toronto is the first, and so far only, municipal project of Build Canada, a federal policy think tank that was formed by executives of major Canadian companies in early 2025.

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