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收藏情绪卫生：主动远离消耗你的事
主动远离让自己情绪恶化的人和事，是一种被忽视的自我防护。Semmelweis 证明医生洗手能救命，同理，识别并避开消耗自己的活动，是维护心理健康的基本卫生。作者童年去游乐园，发现旋转类项目总让自己生病，于是学会直接避开。文章建议：恐怖片让你做噩梦就别看，负债压力大的话别办奢华婚礼，刷社交媒体让你心情低落就放下手机去散步。文化和社会压力常让这些选择看起来"不得不做"，但保护自己的精力，才能找到真正值得投入的机会。
"我们同时被惊喜"——Keith Jarrett 谈即兴创作的本质
Keith Jarrett 谈即兴创作：当艺术家在实时创作并与现场观众共同在场时，"表演"消失了，变成真正的创造。即兴是一种特权——没有保证地创造。
麦金托什现代性指数：用"离最近的驴还有多远"衡量现代与传统
卢森堡一个村庄里，农民把驴拴在通往小镇的小桥上，旁边是国际数字交易。作者提出"麦金托什现代性指数"：用"离最近的驴还有多少英里"来衡量一个地方的现代与传统距离。每个办公室或小镇都可能有一头驴。
As the crow flies
You’re not a crow, neither is your project. To get from a village in rural France to Los Angeles, the trip to London might be a tiny fraction of the distance from London to LA, but it takes more than ...
The modern library
Is this where books go to die? There are about 7500 public libraries in the US, and until recently, more than a third of their transactions were for DVDs. What’s a library for? The media has changed, ...
The disconnect between effort and value
They’re often out of whack. A Hard Day’s Night took less than 15 hours from idea to finished record. More Than a Feeling, from Tom Scholz and Boston, took five years. Each pleased their audiences. One...
Preference falsification
People lie. They lie in focus groups, they lie on surveys and they lie to themselves. Culture can be seen as an organized lying function. Be aware of what other people are thinking and make choices ab...
名人艺术：出名比优秀更重要
艺术不需要技艺精湛或审美独特，只需要出名。Seth Godin 提出"名人艺术"概念：作品因网络效应获得知名度，而非质量本身。Instagram 网红餐厅排长队是同一逻辑——人们渴望靠近被他人注意到的事物。文章最后追问：你的作品凭什么值得成为名人艺术？ 
"那不行"这句话，通常只是说"那不适合我"
批评者说"这不行"，往往只是"这不适合我"——把工程标准套用到文化作品上是不完整的。区分服务对象和批评者，专注服务真正在意的人，而不是取悦从未打算取悦的评论者。
Eager to give up agency
We work so hard to have freedom and leverage and choice. And then, as soon as a social network, boss or cultural force instructs us to do something, we fold our tents and go along. Responsibility is s...
AI 的大碾压：平庸泛滥如何杀死“还不错”的人类创作
当新的创作技术问世时，它们往往会让原本最好的变得稍显逊色，而那些原本糟糕的则会变得好上许多。 桌面出版让每一张本地车库甩卖的招牌都变得更加清晰易读，却始终无法完全取代那个年代手工 kerning 与精心调整排版的字体风格。 口袋里装着的一部智能手机，拍出的家庭野餐视频，远胜于任何一台超级8胶片相机所能拍摄的影像；可它终究比不上希区柯克用35毫米胶片拍摄的作品。 自动调音能让一位普通歌手变得出色许多...
The Lego Problem, Revisited
For generations, the rules of Lego were simple: many pieces, all able to connect in many ways, led to many outcomes. That almost drove the company into bankruptcy, though. Lego kits saved the business...