Say what you want

The problem is with the “and.” (Often a ‘but’ in disguise.)

I want to make the art I have in my head, and I want the market to love it.

I want to have the wedding of my dreams, and I don’t want to worry about money, and I want my cousins and friends to enjoy every bit of it.

I want to take few risks and I want extraordinary returns.

I want to have a difficult conversation and I want there to be no tension, stress or possible downsides.

We hesitate to admit what we really want because when the ‘and’ shows up, we can see we’re being unreasonable. It’s easier to simply hope and dream.

Strategic thinking doesn’t ignore the systems all around us, or the trade-offs that scarcity and competition require. Instead, it embraces them.