Data Update 6 for 2026: In Search of Profitability!

Crass and mercantile though this may sound, the end game for a business is to make money, and a business that fails this simple test cannot survive for long, no matter how noble its social mission, how great its products and how much it is loved by its customers and employees. In this post, I start with a defense of this mercantile objective, and argue that attempts to expand it to incorporate social good leave both businesses and societies worse off...