Launch video struggle, how do I win this? (I will not promote)

I'm on B2b production side, and working on the launch video for my SaaS. Basically, I want to find some insights on how prodution of launch videos has evolved in 2026. I am planning mine, and I have a list of hooks that I like, and not sure how they're gonna turn out. So my plan is to keep them all and do some experiments. but how do I plan it to connect with the target ICP? The hook, pacing, and the reward/payoff in the end? Product walthroughs are also getting hard to pick, I have two core features, and it also have a multi stage solution to offer, how much is too much, is what i am not able to pick. I have been building this, you can even say living inside my product, and I think i'm gonna overwhelm the viewer, lmao. So, how should i optimize it to make it less of a info bomardent and more of a "wow, that's insane"kind of video.