coreyhaines31/marketingskills

Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.

Marketing Skills for AI Agents

A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.

Built by Corey Haines. Need hands-on help? Check out Conversion Factory — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to Swipe Files. Want to get dangerously good at using AI for marketing? Check out AI Marketing Training. Want an autonomous AI agent that uses these skills to be your CMO? Try Magister.

New to the terminal and coding agents? Check out the companion guide Coding for Marketers.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

Run into a problem or have a question? Open an issue — we're happy to help.

What are Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a marketing task and apply the right frameworks and best practices.

How Skills Work Together

Skills reference each other and build on shared context. The product-marketing skill is the foundation — every other skill checks it first to understand your product, audience, and positioning before doing anything.

See each skill's Related Skills section for the full dependency map.

Available Skills

Installation

Option 1: CLI Install (Recommended)

Use npx skills to install skills directly:

This automatically installs to your .agents/skills/ directory (and symlinks into .claude/skills/ for Claude Code compatibility).

Option 2: Claude Code Plugin

Install via Claude Code's built-in plugin system:

Option 3: Clone and Copy

Clone the entire repo and copy the skills folder:

Option 4: Git Submodule

Add as a submodule for easy updates:

Then reference skills from .agents/marketingskills/skills/.

Option 5: Fork and Customize

1. Fork this repository

2. Customize skills for your specific needs

3. Clone your fork into your projects

Option 6: SkillKit (Multi-Agent)

Use SkillKit to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):

Upgrading from v1.x to v2.0

v2.0 renames 17 skills and consolidates page-cro + form-cro into a single cro skill. If you installed the v1.x skills, you'll have stale old-name folders in your install directory after upgrading — the new skills install alongside the old ones, so you'll see both skills/page-cro/ and skills/cro/, etc. Clean them up:

Then reinstall the v2.0 skills via your usual method (e.g., npx skills add coreyhaines31/marketingskills).

Migrate the product marketing context file

In v2.0 the context file moved from .claude/ to .agents/ and was renamed from product-marketing-context.md to product-marketing.md. Move your existing context file:

Skills will still check .claude/ and the legacy product-marketing-context.md filename as fallbacks, so nothing breaks if you don't migrate.

Full rename map

Usage

Once installed, just ask your agent to help with marketing tasks:

You can also invoke skills directly:

Skill Categories

Conversion Optimization

• cro - Pages and forms

• signup - Registration flows

• onboarding - Post-signup activation

• popups - Modals and overlays

• paywalls - In-app upgrade moments

Content & Copy

• copywriting - Marketing page copy

• copy-editing - Edit and polish existing copy

• cold-email - B2B cold outreach emails and sequences

• emails - Automated email flows

• social - Social media content

• image - AI image generation, design tools, and optimization

SEO & Discovery

• seo-audit - Technical and on-page SEO

• ai-seo - AI search optimization (AEO, GEO, LLMO)

• programmatic-seo - Scaled page generation

• site-architecture - Page hierarchy, navigation, URL structure

• competitors - Comparison and alternative pages

• schema - Structured data

Paid & Distribution

• ads - Google, Meta, LinkedIn ad campaigns

• ad-creative - Bulk ad creative generation and iteration

• social - Social media scheduling and strategy

Measurement & Testing

• analytics - Event tracking setup

• ab-testing - Experiment design

Retention

• churn-prevention - Cancel flows, save offers, dunning, payment recovery

Growth Engineering

• co-marketing - Partner identification and joint campaigns

• free-tools - Marketing tools and calculators

• referrals - Referral and affiliate programs

Strategy & Monetization

• marketing-ideas - 140 SaaS marketing ideas

• marketing-psychology - Mental models and psychology

• launch - Product launches and announcements

• pricing - Pricing, packaging, and monetization

Sales & RevOps

• revops - Lead lifecycle, scoring, routing, pipeline management

• sales-enablement - Sales decks, one-pagers, objection docs, demo scripts

Contributing

Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

See CONTRIBUTING.md for guidelines on adding or improving skills.

License

MIT - Use these however you want.

vercel.com/open-source-program