Time Freedom: Rethink Your Work And Money With Brian Herriot

How can you design your year around seasons of work and rest instead of waiting for financial freedom? And how do you build the money confidence to take extended time off when you come from a scarcity mindset? Brian Herriot shares his ideas on time freedom after a career as a financial advisor and consultant.

In the intro, The end of the spectrum [Seth Godin, Akimbo]; List of money books; Lessons learned from 15 years as a full-time author entrepreneur; My author timeline since 2005; Producing AI-narrated audiobooks with Simon Patrick.

Plus, please do my short How to Market a Book survey (by 7 Oct); and here's my Cathedral Zero Trailer.

This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.

This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn

Brian Herriot is a financial advisor, professional speaker, and the author of Time Freedom: Rethink Your Work and Money to Create a Life You Love Now. He's also the host of The Time Freedom Podcast.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.

Show Notes

• Why writing, speaking and podcasting can build authority without social media
• What time freedom is, and how it differs from work-life balance and financial freedom
• How to design your year around seasons of work and rest
• The three money personalities: minimiser, manager and maker
• How to build flexibility into your work whether employed or self-employed
• How a book that leaves nothing out can be the foundation of a business

You can find Brian at timefreedom.life.

Transcript of the interview with Brian Herriot

Jo: Brian Herriot is a financial advisor, professional speaker, and the author of Time Freedom: Rethink Your Work and Money to Create a Life You Love Now. He's also the host of The Time Freedom Podcast. So welcome to the show, Brian.

Brian: Thank you so much for having me.

Jo: Yes, this is a great topic. First up—

Tell us a bit more about you and how you got into writing and publishing.

Brian: I am a financial advisor, and now I am an author officially. I found writing just short of three years ago. I was actually doing some research on behalf of my wife, because she's always been an incredible writer, in the fiction side of the world.

So I was researching different writing programmes and things like that, and came across one that I thought, “Hmm, this is for nonfiction, and boy, it sounds very interesting. I think it's something maybe I need to do.”

The reason why I was looking at all, even for myself, is I was transitioning into a new line of work, and it was work where you needed to develop some authority and visibility. Everything everybody was telling me was that I needed to do a lot of social media, which I did not want to do.

I forget where I heard it, but they're like, “Or you could do the author speaking thing.” And I thought, “Ooh, that sounds a lot better.” So that's the path that I ended up on.

Jo: Interesting.

Can you tell us what that different path you were looking at was?

Brian: Well, a lot of what you see, at least online, if you're to develop a personal brand and try to attract business—in this case into my financial advisory firm—everyone says, “Well, you need to develop an online presence.”

In the business world from a long time ago, I had used LinkedIn, but not for anything like developing a personal brand.

So then all the advice started turning to, “Oh, well then you need to get onto Instagram and TikTok.” I don't know, I've always viewed all that scrolling as a waste of time, and I'd rather put my mind towards something more productive.

So I was just so apprehensive to try and get into that space, that I just kept putting it off and putting it off and putting it off until I heard a podcast. I've always listened to lots of podcasts, and I heard a podcast that said, “Well, instead of developing authority that way, the other path that you could take would be through writing.”

Because it's obviously longer form, you can put your thinking into it. Then that can lead to help getting into speaking as well.

Between those two you can develop some of the same authority that you could if you went the social media route. There was also the podcasting part, which I do love, and that's been one of the most fun things I've been doing lately.

So I do podcasting, writing and speaking instead of social media.

Jo: I love that, and I know a lot of people listening love that too. I don't think this is an age thing, I think this is an aptitude for short-form video thing. I'm the same as you. I'm not really into the short-form video. For people listening, this is an audio-only podcast partly because I don't want to do video.

Brian: And that's beautiful. That's the beauty of working on your terms, right? Which we'll talk a lot about.

Jo: Yes, exactly. So I love that from the beginning you were like, “No, I'm going to go the long-form route and reach people that way,” because you absolutely are. I personally would always rather read a book than watch a whole load of snippets or video online to learn about this kind of topic.

So let's get into the book. Let's start with that concept of time freedom.

What is time freedom, and how can we change our mindset to believe that it's even possible?

Because it feels like we're working harder than ever.

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