pug.sh: self-hosted web and product analytics with a single-binary Go backend

Pug is an open-source product analytics that two of us have built over the past year (first commit Oct 2025, public since June). Self-hosting gets every feature. The whole backend is a single Go binary. pug start runs the API server and every worker in one process, and migrations and scheduled jobs are subcommands of the same binary. It needs Postgres, ClickHouse, NATS and Redis/Dragonfly next to it. It does web analytics, trends, funnels, retention, user flows, user profiles and a live visitor map, with SDKs for web, Node, Flutter and Ruby. The web SDK is cookieless by default and visitor IPs are never stored. Code: github.com/pug-sh/pug Docs: docs.pug.sh/self-hosting Demo: app.pug.sh/demo Edit: Discord: discord.gg/kDNHDWcBHP