Selling to practitioners vs. selling to technical decision makers

Link: lobste.rs/s/oznirn/redis_cost_ambition Mitchell Hashimoto (founder of HashiCorp, creator of Vagrant and Ghostty) commenting on Lobste.rs about how software products are sold: For software solutions, there are two main groups: practitioners and technical decision makers (TDMs). Practitioners are the main users of a piece of software (and in the case of OSS, adopters, though not the case always). TDMs are the higher level management with budgetary discretion that are making broad stroke