Google Hikes Price of Budget Pixel 10a Phone to $599 on Memory Costs

Alphabet Inc.’s Google raised the price of its seven-month-old Pixel 10a smartphone by $100 to $599, another example of how rising memory costs are making even older devices more expensive.

Tech-news site 9to5Google reported earlier on the price increase. A Google representative didn’t immediately respond to a request for comment.

Smartphone costs have climbing amid a persistent memory-chip shortage that continues to reverberate across the consumer electronics industry. This week, Samsung Electronics Co. raised prices on most of its Galaxy S26 phones by $100. Apple Inc.’s iPhone 18 Pro and Pro Max, introduced last month, cost more than their predecessors, and the company also implemented price increases on some older models.

Read More: Samsung Raises Prices of Most Galaxy S26 Smartphones by $100

The budget Pixel, which brought limited improvements from 2025’s Pixel 9a, is powered by Google’s two-year-old Tensor G4 processor. Meanwhile, the company’s premium Pixel 11-series devices contain the tech giant’s latest silicon, offering significantly better hardware specifications and camera performance. Those models start at $899, going up to $1,899 for the base Pixel 11 Pro Fold.

When Google introduced the Pixel 11 line in August, prices across the board were $100 more expensive than the previous generation. However, the company tried to offset the higher starting costs by including more storage in base configurations.

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