I disagree with Paul Graham

TL;DR: Paul Graham thinks it's bad when companies start competing on brand vs. functionality. I think he's wrong. It's actually good for consumers and innovation. A few months ago, Paul Graham wrote an essay called The Brand Age about how software products are becoming commodity. When companies can’t differentiate based on functionality, he says, they have to start differentiating based on brand. And this, he says, is bad. His argument is that trying to compete on brand leads to worse products. He uses the