K-Pop Is Betting on AI and Robots. Will Fans Buy It?

K-pop conquered the world by constantly reinventing itself.

But a new wave of artificial intelligence and robots is unfolding amid growing concerns from fans and regulators about AI’s impact on creativity and authenticity, and whether investment in entertainment technology will ultimately deliver on its promise.

Watch the video above to understand how the industry is experimenting with technology that could change how music is made, performed and experienced.