Stop brainstorming

“Brainstorming” — the problem-solving technique of coming up with as many ideas as possible in a short period of time — has been showing up on a lot of my leadership meeting agendas lately. Many of my peers are employing brainstorming in the belief that, as thought-leading creative consultancy Ideo puts it, “the more ideas you come up with, the better chance you have to reach a truly brilliant solution.” Here’s a little more about Ideo and brainstorming from a 2001 Fast Company piece : Silicon Valley-based