Cap management startup, Pulley shuts down abruptly after raising $50 million - I WILL NOT PROMOTE

Imagine raising 50 million dollars in funding from some of the biggest names in the investment world and being a household name amongst your clients in the US and globally. Huge success, right? Yes, but only for a while. Most venture backed businesses don't become profitable for years meaning they are just one funding round away from failure. Endless cycle of raise >> scale >> raise. As a former tech founder, it is sad when startups fail as founders pour their blood and sweat. Sad to see Pulley throw in the towel. The biggest tragedy are the solid businesses (real customers and good business model) that end up shutting down. Failing to raise does not mean you have to shut down. What successful steps have you seen founders take to save company from failure?

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