Those new service sector jobs

Horwitz is in the business of playing a version of mom for local college students. Concierge companies offering student support have existed for decades. But in recent years, a new crop of upstarts — such as Horwitz’s company, MindyKnows; the Bama Mama in Alabama; the GA Mom in Georgia; and Campus Mom in Texas — have met additional demand from a new generation of worried parents… The specific services vary here and there, but share commonalities. Campus Mom offers “holistic wellness check-ins,” laundry services and sorority recruitment support packages, sent to the sisters to up a child’s odds of acceptance. Carrie Eckhardt, the Bama Mama, will clean students’ dorm rooms and check in if parents haven’t heard from their child in a few days (“just pop in and say hi, and take a picture and send it to their mom”)… Horwitz, for her part, brings students balloons on their birthdays and chicken soup when they’re sick, sits with them in the emergency room and picks up their prescriptions if they’re busy. She bakes homemade challah, coordinates with the bedbug exterminator, texts photos and updates to faraway parents and doles out recommendations on the best local doctors and landlords.

Here is more from Kristy Alpert at the NYT.

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