South Korean aspirational markets in everything

Instead of Amazon, I spent the past week browsing a new breed of websites known as “dopamine sites,” a trend that emerged in South Korea. These websites — like Dopamine Shop and FoodNeverComes — recreate the entire ritual of online shopping: You search for products, compare reviews, add items to your cart, enter a shipping address, place an order, and even track your delivery. Then … nothing happens. No money changes hands. No package arrives.

Here is more from Itika Sharma Punit. Via the excellent Samir Varma.

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