How Generative Recommenders Are Redefining RecSys at Scale

Recommender systems (RecSys) are one of the most ubiquitous machine learning problems in the consumer internet industry yet notoriously difficult to train and...

Recommender systems (RecSys) are one of the most ubiquitous machine learning problems in the consumer internet industry yet notoriously difficult to train and serve at scale. The advent of LLMs has inspired a shift from the traditional embedding-similarity-based objective to a generative one, where the goal is to predict the next action or item in a large catalog given a sequence of user histories.

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