Google Reportedly Plans to Move Pixel Production Out of China to India and Vietnam by 2027

Google is preparing to end production of its Pixel products in China by 2027 and move manufacturing to India and Vietnam, according to a Nikkei Asia report.

The shift would cover the entire Pixel lineup, including phones, watches, and earbuds. Because Pixel devices are not sold in China, Google reportedly faces no barriers to relocating production. The company is also looking to increase Pixel shipments in 2026 after launching the Pixel 11 series.

Google's experience producing the Pixel 11 in Vietnam reportedly gave the company confidence to shift all Pixel manufacturing out of China.

Google's Reported Pixel Production Shift and 2026 Shipment Target

Nikkei Asia reports that Google plans to stop producing Pixel products in China by 2027 and relocate production to India and Vietnam. This move follows a trial run with the Pixel 11, which was produced in Vietnam.

The report says the change will cover Google's full Pixel lineup, including phones, watches, and earbuds. Since Pixel products are not sold in China, Nikkei Asia's sources say Google has no obstacles in moving production.

Google is aiming to increase Pixel shipments in 2026. Nikkei Asia forecasts shipments could rise by 8 to 10 percent that year. Google shipped about 12 million Pixel units in 2025 and is targeting around 13 million for 2026.

Pixel 11 Demand and What Google Has Not Confirmed

There has been real consumer interest in the Pixel 11 series and plans to watch shipment data through the second half of 2026 to see if the phones meet Google's targets.

Google is in a competitive smartphone market. Omdia reported that the US phone market declined by 3 percent year-over-year in the first quarter of 2026, mainly due to higher memory and storage costs.

Google ranked fourth among US phone makers behind Apple, Samsung, and Motorola, shipping 0.8 million units for a 3 percent share. In the second quarter, the market declined by 4 percent, with only Samsung and Apple gaining ground.

Google did not make the top five globally. Reaching 13 million shipped phones will be notable, given the market's price increases.

The production shift is based on the Nikkei Asia report, not an official Google announcement. Google has not confirmed the 2027 timeline or the move to India and Vietnam.

It is also unclear whether Google will reach its shipment target of about 13 million units for 2026 or how the Pixel 11 series will perform through the rest of the year. The report does not specify how production will be divided between India and Vietnam.

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