Samsung and Activision Partner on Call of Duty: Modern Warfare 4 With Odyssey G9 Display Tie-In

Samsung Electronics has announced a hardware partnership with Activision Blizzard for Call of Duty: Modern Warfare 4. The agreement covers display optimization, live showcase streaming, and hands-on demos at Gamescom 2026, according to Dot Esports.

The partnership puts Samsung's Odyssey G9 gaming monitor at the center of Modern Warfare 4's promotion. The game includes native support for the monitor's ultra-wide aspect ratio. Modern Warfare 4 is developed by Infinity Ward, set mainly in Korea, and is expected to launch in October.

The agreement also includes beta code giveaways and a demo zone at Gamescom before launch.

Modern Warfare 4's Odyssey G9 Support and Beta Perks

Samsung and Activision started collaborating early in Modern Warfare 4's development, tuning the game's performance for the Odyssey G9 monitor.

Modern Warfare 4 supports the Odyssey G9's 32:9 ultra-wide aspect ratio, which gives players a much wider field of view than standard widescreen monitors. The monitor's HDR10+ Gaming technology aims to improve color and brightness accuracy in both bright outdoor maps and darker indoor areas.

Players will see at least two benefits from the partnership before the game's release.

On Friday, August 21, Activision hosts a "Call of Duty: Next" showcase, which Samsung will livestream via the Samsung Gaming Hub. Viewers watching through the Hub have a chance to receive early-access PC beta codes, with as many as 50,000 codes on offer for the beta running August 21 to 24.

At Gamescom 2026 in Cologne, Germany, running August 26 to 30, Samsung's booth will feature a hands-on demo zone running the game on Odyssey monitors. A raffle open to booth visitors will distribute 500 limited-edition Vault Edition game codes.

Why Samsung's Modern Warfare 4 Partnership Goes Beyond Monitor Promotion

Lee Heon, Vice President of Samsung's Visual Display Business, said of the deal: "It is meaningful to introduce a high-level Call of Duty gaming experience to global gamers through the superior picture quality of Samsung TVs and Odyssey monitors. We will continue to expand collaborations with global game companies to strengthen our leadership in the gaming market."

Cody Neal, Head of Partnerships at Activision Blizzard, added: "Thanks to Samsung's display and gaming technology, we are able to showcase Call of Duty: Modern Warfare 4 in a new and exciting way.

Through our collaboration with Samsung, we will bring the game to life with the vivid picture quality, immersion, and fast response times that match the signature speed and intense action of Call of Duty."

Dot Esports notes that Samsung is using the partnership to position the Odyssey G9 as a premium choice for first-person shooters. Hardware partnerships that start early in development tend to be more credible than those added after launch, since native support for a monitor's features can make a stronger case for buying it.

For Activision, the deal ensures Modern Warfare 4 will be featured on the Samsung Gaming Hub at launch, reaching users who already own or are interested in high-end monitors. Beta code giveaways for Hub viewers also help drive traffic to the showcase.

The "Call of Duty: Next" showcase will stream on August 21 through the Samsung Gaming Hub, followed by the Modern Warfare 4 PC beta from August 21 to 24.

Players who want to try the game in person can visit Samsung's booth at Gamescom in Cologne from August 26 to 30 for a chance to win one of 500 Vault Edition codes. The game is expected to launch in October, but Activision has not announced a specific date.

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