Tick-Tock! Time's Running Out to enter DIA

Great design doesn't just solve problems — it spots opportunities before anyone else does. As you know, Design Intelligence is the ability to use design thinking, creativity, and strategy to tackle real-world challenges across industries, cultures, and communities. It's not only about technical skills or making things look good; it's about understanding people, society, business, and the rapidly changing world around us. The DIA recognizes and celebrates work that shapes a better future—beautifully and brilliantly.

As a Core77 reader, you have access to free submission using this code: US2026-R2S8G4M until September 1, 2026. Enter DIA today.

Product Group

Got a real-world product making waves? This category is open to enterprises, universities, institutions, studios, and independent creators. Eligible entries must have launched within two years prior to submission. Shortlisted entries should be able to provide physical products for the Second Evaluation.

Concept Group

Big ideas start here. Open to enterprises, universities, institutions, and individuals, this category celebrates forward-thinking concepts with strong industrial feasibility. Shortlisted entries must be able to provide fully functional prototypes for the Second Evaluation.

Entry Categories: Digital Economy

Where technology meets transformation. This category celebrates the future powered by digital innovation — from AI applications and smart industries to connected experiences that reshape how we live and work. Think spatial computing, smart cities, smart mobility, digital healthcare, VR, industrial internet, cybersecurity, and beyond.

Industrial Equipment

Built for the industries shaping tomorrow. Focused on industrial upgrading and emerging technologies, this category highlights smarter systems, advanced equipment, and efficient production solutions. Areas include transportation, medical equipment, green energy, robotics, automation, agriculture, logistics, and more.

Life Wisdom

Smarter living starts with thoughtful design. This category explores products and services that improve everyday life — from smart home tech and personal electronics to elderly care, wellness, parenting, pets, sports, leisure, and disaster prevention. It's all about intelligent, human-centered solutions that make life easier, safer, and more enjoyable.

Cultural Innovation

Where heritage meets fresh ideas. This category celebrates the reinvention of culture through contemporary design, craftsmanship, sustainability, and storytelling. From fashion accessories and furniture to cultural tourism, packaging, stationery, and social innovation, it's about creating meaningful value through culture-driven creativity.

Enter DIA today.