Repositioning PostHog

As PostHog enters its next chapter, we have spent the last 6 weeks going all in repositioning as the company that makes your product self-driving. This is how we are specifically doing it, and how it's going. If you are trying to position or reposition your product, hopefully this will help you!

What does repositioning actually mean?

"Positioning" is when you set the context for how you want your product to be seen by customers. You're trying to get across how your product is the best in the world at something that your ideal customer profile (ICP) actually cares about.

"Repositioning" is when you change your positioning (woah). It's very normal to regularly review your positioning as the world around you changes.

Why did PostHog need repositioning?

We originally positioned PostHog a…