The Psychology Behind Products People Can’t Stop Using

Some products get used out of necessity. A rare few get used out of something closer to instinct, and the difference is rarely an accident. I once caught myself opening an app I did not need anything from. No notification, no task waiting, no reason at all beyond a small, wordless itch that had built up over the previous few hours. I unlocked my phone, tapped the icon, scrolled for maybe ninety seconds, felt a faint sense of satisfaction, and closed it without having accomplished a single thing. That moment