7 years in UX. The #1 reason startups lose customers is embarrassingly simple and nobody talks about it.

I've audited dozens of websites over the years. Startups, SaaS, ecommerce, you name it. Every founder I worked with had the same blind spot. They thought they had a traffic problem. Or a pricing problem. Or a "market isn't ready" problem. It was never that. It was always the same thing — users were landing on the site, getting confused in the first 10 seconds, and leaving. Silently. No feedback. No complaint. Just gone. And the founder had no idea because nobody tells you when they leave. They just do. The