Tell your audience what your blog posts are about as early as possible

Being clear about what your blog posts are about lets people who are interested in what you have to say find your writing more easily. The more paragraphs you spend getting to the point, the bigger the odds they’ll lose patience and click on something else before you’ve presented your thesis.

When publishing articles online, no matter how obscure the subject matter, there is almost always some people who will be into what you have to say. The main thing that keeps them from finding your writing is that they need to discover that it exists. Discovery isn’t made a lick easier by vague titles and long rambling introductions.