What are you really measuring?

We need to talk about feedback loops. Short feedback loops are the heartbeat of Agile. Once, cutting development cycles to two weeks was a massive achievement (and for many, it still is). But the core principle, learning quickly from what we build, seems to have been lost, even though the tools to do it are better than ever.

Continuous delivery, continuous discovery, and releasing features to users early and often are now standard for many web-based products. Some ship dozens of times a day, others test with users early and often. Even for teams dealing with hardware or complex deployment cycles, the potential for rapid feedback exists.