All the best Apple Prime Day deals now live [Day 4 Update]

The 2026 Amazon Prime Day sale is now live with millions of price drops and some seriously notable all-time lows on Apple gear. Alongside a notable deal on AirPods Pro 3, the best prices ever on the most affordable Apple Watch Series 11 models, $150 off Apple Watch Ultra 3, and the first discounts on AirTag 2, just to name a few. Those deals also join loads of discounts on tech accessories and charging gear, e-bikes, power stations, home goods, and more. All of the best are waiting for you below.