Net Influencer

报道创作者经济新闻、趋势与行业分析。

VisitBritain 邀请九位国际网红赴英参加影视旅游考察

VisitBritain 于 2026 年 9 月 29 日至 10 月 5 日组织九名国际内容创作者探访英国四地，行程围绕即将上线的影视项目取景地设计，产出内容将发布在 Instagram 和 TikTok 上。活动覆盖曼彻斯特、北威尔士、北umberland 和杜伦，对应 HBO 版《哈利·波特》、《龙之家族》、《实用魔法 2》和《纳尼亚：魔戒外传》的拍摄场景。 VisitBritain 称行程服务于其 2025 年 1 月启动的"Starring GREAT Britain" campaign，该 campaign 以英国影视取景地为核心卖点，吸引追求"set jetting"（到影视实景拍摄地打卡）体验的国际游客。

收藏4 小时前

TSL Media Group Formally Launches Social Makers Agency

TSL Media Group (The Smart Local Media Group) has officially launched Social Makers, formalizing an agency offering that has operated under the name for about two years, according to Marketing Interac...

收藏4 小时前

Instagram Rings Returns With Donatella Versace, A$AP Rocky, Chloé Zhao Among 2026 Judges

Instagram is bringing back its in-house creator awards program, “ Rings,” for a second year, naming a judging panel that includes Donatella Versace, A$AP Rocky, designer Emily Adams Bode Aujla, FINNEA...

收藏4 小时前

Creators Close Sponsored Video Deals at Nearly 3x What Brands First Offer, Data Shows

Brands opened negotiations for a single sponsored video at a median of $433, while deals negotiated by Ames Create closed at a median of $1,250, according to data the independent creative studio compi...

收藏4 小时前

Instagram’s Mosseri Says Platform Needs Better Tools to Stop AI From Copying Creators’ Work

Instagram head Adam Mosseri said the platform needs to do more to prevent AI tools from replicating creators’ work, responding this month to an artist who complained that Instagram was hosting AI-gene...

收藏4 小时前

Curiosity-Gap Openings Dominate Top Creator Videos, but Visual Spectacle Runs Furthest, Data Shows

Nearly a third of top-performing creator videos open with a curiosity gap, the most common hook type by a wide margin, while a visual-spectacle opening recorded the strongest relative view performance...

收藏4 小时前

Creators Now Rival Search for Gen Z Product Discovery, Small Accounts Convert as Well as Famous Ones, Survey Finds

A new Morning Consult survey of 6,283 U.S. adults finds that 67% of Gen Z and 60% of millennials bought a product in the past year because an influencer endorsed it, and that creator posts (33%) now t...

收藏4 小时前

阿克塞尔·施普林格推出创作者平台，首位加入者为BILD的Paul Ronzheimer

阿克塞尔·施普林格推出"Axel Springer Creators"计划，允许旗下记者和新人保留自己品牌的节目格式，并分享该格式带来的财务收益。公司继续提供制作、技术、营销和发行资源。 BILD副主编Paul Ronzheimer是该计划首位参与者。他的播客"RONZHEIMER."在德国MA Podcast全类型排行榜上排名第一，九月份仅MA Podcast平台就录得683万次收听，YouTube端录得530万次观看，合计超过1200万。 Ronzheimer将卸任BILD编辑职务，专注于与团队一起把"RONZHEIMER."扩展为新的音频和视频格式。他仍将继续前往战争地区和危机地区报道，内容会发布在BILD、Business Insider、Fakt、Onet、Politico、The Telegraph和Welt等品牌上。 Filipp Piatov继续负责该播客的编辑运营，Daniel van Moll继续负责制作。该计划被定位为公司2025年成立的"Global Reporters Network"的补充，为记者提供一条长期建设自有独立格式的路线。

收藏5 小时前

Raptive 推出 AI 驱动仪表盘以引导出版商增长决策

广告管理平台 Raptive 推出名为 Compass 的仪表盘，为独立出版商提供 AI 生成的每日收入、RPM（千次展示收益）和流量趋势分析，并附带个性化的行动建议，帮助出版商从查看数据转向执行具体操作。 Raptive 还开放了 Compass MCP 连接，允许出版商通过 ChatGPT、Claude 等 AI 工具安全访问 Raptive 数据，用于生成自定义绩效简报、跨站点对比结果或将 Raptive 数据与其他业务信息结合。此次发布正值 Raptive 在 2025 年 10 月禁止 AI 系统爬取或收集其网络内容的政策生效一年后；该政策已获超过 5600 名创作者采纳，背景是业内对 AI 影响推荐流量的普遍担忧。截至 2026 年 2 月，Raptive 累计向出版商支付超过 40 亿美元，网络覆盖 6500 多个站点，月独立访客达 2.23 亿。

收藏5 小时前

Soccer YouTuber Eman SV2 Launches ‘Frenzy,’ a Content, Commerce and Live Events Company

Eman SV2, the football creator with more than 6 million YouTube subscribers, is launching Frenzy by SV2, a media company spanning content, commerce, and live experiences. The business launches worldwi...

收藏5 小时前

Spotify Rolls Out Paid Memberships for Podcast Creators

Spotify is rolling out “Memberships,” a new feature that lets podcast creators sell exclusive content and perks directly to fans in exchange for recurring payments. First previewed at Spotify’s “ Inve...

收藏1 天前

UTA Creators Division Promotes Seven Agents to Senior Roles

United Talent Agency (UTA) has elevated seven agents within UTA Creators, the division representing the agency’s roster of online talent, as the unit’s revenue has tripled over the past five years, pe...

收藏1 天前

iShowSpeed Is ‘Too Big’ for ‘Streamer of the Year,’ Says Fellow Nominee Joe Bartolozzi

Streamer and TikToker Joe Bartolozzi argued this week that Darren “iShowSpeed” Watkins Jr. no longer fits the category he is nominated in, telling his audience that iShowSpeed has crossed into celebri...

收藏1 天前

How Astral Tequila Built a Five-Episode Microdrama That Drew 6M YouTube Views

When a growing tequila brand earns a tie-in with a film franchise, the obvious move is a product placement. Astral Tequila used its partnership with “Practical Magic 2” to build something larger: a fi...

收藏1 天前

Creator Economy Job Radar – October 20, 2026 – Google, Blizzard, Etsy, and More

Creator Economy hiring for the week of October 20, 2026 spans gaming, consumer technology, and legacy retail as established companies formalize creator and influencer functions alongside agencies scal...

收藏1 天前

How Cliptic Uses Paid Clipping Networks to Scale Brand Reach

How does a brand’s existing content reach a million social media viewers a month through accounts that have nothing to do with it? The answer is clipping, and Aleksa Ibrahimović is building the infras...

收藏2 天前

NextWave Media’s Hudson Matter on Why Brands Should Rethink Their YouTube Strategy

Hudson Matter, a YouTuber with 2.2 million subscribers, built YouTube channels for mainstream celebrities under a revenue-share arrangement, fronted the production costs, and abandoned the model after...

收藏2 天前

Meta Adds Audio Links, Trending Insights and Reference Reels to Edits, Drops Series Linking

Meta is rolling out a new set of creation tools across its Edits app and Instagram Reels, while removing a feature introduced little more than a year ago, per Social Media Today. Edits, Meta’s standal...

收藏2 天前

Seven Years in Accounting Fuelled Sully Finlay’s Comedy Career

In the summer of 2020, Sully Finlay walked into an improv class alone. A friend who was supposed to sign up alongside him had backed out. Sully, an accountant from the Midwest, spent three years climb...

收藏2 天前

Report Flags ‘GTA VI’ Launch Window as a Risk for Creator and Paid Campaigns on Competing Titles

A new risk assessment from Open World Research and Data Analytics advises brands running creator and paid-media campaigns for console shooters and sports titles to weigh “Grand Theft Auto VI’s” launch...

收藏2 天前

Net Influencer

VisitBritain 邀请九位国际网红赴英参加影视旅游考察

TSL Media Group Formally Launches Social Makers Agency

Instagram Rings Returns With Donatella Versace, A$AP Rocky, Chloé Zhao Among 2026 Judges

Creators Close Sponsored Video Deals at Nearly 3x What Brands First Offer, Data Shows

Instagram’s Mosseri Says Platform Needs Better Tools to Stop AI From Copying Creators’ Work

Curiosity-Gap Openings Dominate Top Creator Videos, but Visual Spectacle Runs Furthest, Data Shows

Creators Now Rival Search for Gen Z Product Discovery, Small Accounts Convert as Well as Famous Ones, Survey Finds

阿克塞尔·施普林格推出创作者平台，首位加入者为BILD的Paul Ronzheimer

Raptive 推出 AI 驱动仪表盘以引导出版商增长决策

Soccer YouTuber Eman SV2 Launches ‘Frenzy,’ a Content, Commerce and Live Events Company

Spotify Rolls Out Paid Memberships for Podcast Creators

UTA Creators Division Promotes Seven Agents to Senior Roles

iShowSpeed Is ‘Too Big’ for ‘Streamer of the Year,’ Says Fellow Nominee Joe Bartolozzi

How Astral Tequila Built a Five-Episode Microdrama That Drew 6M YouTube Views

Creator Economy Job Radar – October 20, 2026 – Google, Blizzard, Etsy, and More

How Cliptic Uses Paid Clipping Networks to Scale Brand Reach

NextWave Media’s Hudson Matter on Why Brands Should Rethink Their YouTube Strategy

Meta Adds Audio Links, Trending Insights and Reference Reels to Edits, Drops Series Linking

Seven Years in Accounting Fuelled Sully Finlay’s Comedy Career

Report Flags ‘GTA VI’ Launch Window as a Risk for Creator and Paid Campaigns on Competing Titles

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