Amazon is recruiting Hindi speakers to beta test Alexa+ as it eyes India's 600 million-person voice market

Amazon has begun recruiting Indian users to beta test a Hindi-language version of Alexa+, its revamped generative AI assistant. It's the first time the product has targeted a non-English market since its US launch earlier this year, and it puts Amazon in direct competition with Sarvam AI and other Indian-language AI players for one of the world's largest untapped voice markets.