Hotels: Occupancy Rate Increased 4.4% Year-over-year

Hotel occupancy was weak in 2025. It is difficult to tell early in the year because travel is always weak in early January. From STR: U.S. hotel results for week ending 3 January The U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 3 January. ... 28 December 2025 through 3 January 2026 (percentage change from comparable week in 2024 and 2025): • Occupancy: 50.5% (+4.4%) • Average daily rate (ADR): US$175.47 (+3.4%) • Revenue per available room (RevP