I’m Stuck Between the Clients I Have and the Clients I Want

I’m working through a niche/positioning exercise and keep getting stuck on one question: Should I build my business around the clients I’ve already had success with, or the clients I’d ideally like to work with more? There’s some overlap. In both cases, I’m helping people communicate the value of what they’ve built. But they’re not exactly the same audience. Some of my strongest projects (and biggest clients) have been with researchers, educators, and technology organizations that need to communicate comple