If you don't have a sales team, here's a 1-hour-a-week outreach routine (I will not promote)

Most small businesses I talk to don't have a sales team. The owner sells in between everything else, so it only happens when there's a quiet week. Here's a routine that works with about an hour a week: 1. Pick one narrow type of customer. Not "small businesses". Something like "dental clinics in Austin" or "boutique hotels in Miami". Narrow makes everything below easier. 2. Look for a reason to write now . A new location, a job posting, a new website, a new service on their site. A reason turns a cold email into a relevant one. 3. Write like a person, not a brochure. 4–6 sentences: why you're writing (the reason above), what you do in one line, and one simple question. No attachments, no big images. 4. Two short follow-ups, then stop. About 3 days, then a week later. Most replies come from the follow-ups, not the first email. 5. Only write to addresses you found on their site. Bought lists bounce, and a few bounces can land all your emails in spam. 6. Always give an easy way out. "Reply 'no' and I won't write again" is enough. People appreciate it and it protects your reputation. 7. Track just two numbers: replies and conversations. Opens are unreliable now, so don't bother. Ten good emails a day beats 500 generic ones once a month, and you'll actually learn what works. Happy to answer questions if anyone's trying this.