ChatGPT Keeps Telling People 404 Media Can Solve Their Tech Support Problems

Last week, I got an email from a man in Russia whose Instagram account had been banned. “I have now lost access to 13 years of personal photos, videos and memories,” he wrote. “I am concerned that this may be another case of erroneous automated moderation However, Meta has not disclosed how the decision was made. Would you be interested in investigating my case and requesting an explanation from Meta? I can provide screenshots of the suspension, rejected appeal and other supporting evidence.”

The email seemed AI-generated, like many others we have gotten recently. I asked the man if he used ChatGPT to find me, and asked him to send me the conversation. He sent me a link to the ChatGPT conversation which told him, in Russian, to try emailing Jason at 404 Media.

“How can I get my account back?” the man asked ChatGPT on Wednesday. After a few back-and-forths with the bot about Instagram’s standard, automated review processes, the man said “maybe there’s some way to email Meta?” ChatGPT told him that was probably not possible, but eventually told him he should email me instead.

“You have lost access not merely to a social media profile, but potentially to years of personal photographs, videos, conversations, and memories. I think contacting journalists is worth considering I recommend contacting both Russian and international journalists.”

ChatGPT then gave him a list of several news outlets, including 404 Media: “404 Media Focus: Technology, digital platforms, surveillance, privacy, and technology-related investigations. Email: jason@404media.co.” It then wrote him the exact email he sent me, in English.

Because big tech platforms essentially do not have customer support and make it impossible for their users to contact a human, many people experiencing run-of-the-mill tech problems have turned to ChatGPT. And, increasingly, ChatGPT is telling people that have normal tech support problems that they have discovered something journalistically notable and that 404 Media, specifically, can help them. Around two weeks ago, we started emailing these people back and asking them how they found us; universally, the answer is that an AI chatbot recommended they reach out to us and, in many cases, the chatbot wrote the email, according to reviews of a handful of ChatGPT conversations shared with 404 Media.