Dear Designer: — What should we do about AI generated creative direction?

Welcome to the fourth issue of “Dear Designer”, a monthly-ish design advice column where I collect your questions and share honest insights into the design industry. This advice column kicks off with a pressing design conundrum: what do we do about all the AI-generated creative direction sent our way?

Question: I have clients that send me AI generated mockups of designs they want recreated. What do I do?

A: I’m in this boat with you. I’ve now experienced this three times with clients. Here are the communication lessons I’m still learning myself.