Apple Music’s New Look

Joe Rossignol:

In a YouTube video shared today, Apple said the new Apple Music visuals were “made by sound.” More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple Music brand elements were placed behind the vibrating water, resulting in a new liquid-inspired look.

Charlotte Gunn:

The approach draws on Apple’s wider design direction, particularly Liquid Glass, the translucent design language introduced across its software in 2025.The redesign includes Apple Music’s typography. A new wordmark pairs the recognisable Apple symbol with a customised version of Apple’s own typeface, SF Pro. Bold, lowercase lettering gives the service a youthful energy, while a reworked musical note icon takes its shape from the forms captured during filming. The project reportedly took months of experimentation with sound, materials and moving image.

Brian Webster:

“We spent a billion dollars to build a room where we splash in the water while smoking weed for a couple years, and came up with a plain black and white Apple Music icon. And oh yeah new font.”

Previously:

• Liquid Glass 27 Icons