Acxiom opt out & remove your info

Opting out of Acxiom is free, and you don’t need an account, an ID, or a Social Security number.

Acxiom says it processes your request within two weeks after you click that email link.

But—

Acxiom isn’t a people-search site, so there’s no profile to search for before or after. It’s a marketing data company, owned by the ad group Omnicom, that sells consumer data to advertisers. The opt-out stops future sales. It doesn’t recall data that marketers already bought.

Federico Morelli

Opt-out process:
About 10 minutes

Removal time:
Up to two weeks

Requirements:
An email address you can check

Cost:
Free

This guide is part of Incogni’s free educational resources.

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How to opt out of Acxiom step by step

Before you start: List every address, phone number, and email address Acxiom might have for you—old ones included. Acxiom has no public profile you can check, and the form only covers the exact details you enter. A past address you skip may stay in Acxiom’s files.

The opt-out has two parts: a form on Acxiom’s site and a confirmation link sent to your inbox. Your request only counts once you click that link.

Step 1. Open the opt-out page

Go to acxiom.com/optout.

From the homepage, scroll to the very bottom and click “do not sell my personal information”. It’s a small link right under the copyright line.

Step 2. Enter your details and add them

The page title should read “us individual / individual acting on behalf of another – opt out request.” That’s the right form.

The box at the top lists three data types: “mailing addresses”, “phone numbers”, and “email addresses”. Each one adds its own fields below. Keep every type you want Acxiom to stop selling.

Leave the next dropdown on “me” unless you’re filing for someone else. Then enter your first and last name, your email address, and your street, city, state, and ZIP code.

Click the “+” next to your name, your email, your address, and your phone number. Each click adds that detail to your request.

Our request was accepted with the title, middle name, and suffix fields left empty.

Step 3. Check your list and submit

Each detail you added should now appear in a list below the form, with an “x” next to it. If one is missing, enter it again and click its “+”.

The fields above are empty again, so you can add more—an old address, a second email, a former phone number. Each one needs its own entry.

When the list is complete, click “submit”.

Step 4. Confirm your email address

A page titled “just one more step to complete your opt out request” opens with your email already entered. Make sure it’s correct, since the confirmation link goes there.

Check the CAPTCHA box and click “submit”.

You may see a small note under the CAPTCHA saying the site is over its reCAPTCHA quota. It didn’t block our request.

Step 5. Wait for the confirmation email

The next page thanks you for your request. This isn’t the final confirmation—it only tells you an email is on its way.

Your opt-out stays incomplete until you click the link inside that email.

Step 6. Click the verification link

Open the email titled “Consumer Opt-Out Verification” from noreply-optout@acxiom.com. Ours arrived within a minute.

Click the long link at the top. It opens a page on isapps.acxiom.com. That’s Acxiom’s own domain, so you’re in the right place.

Step 7. Save your reference number

The final page thanks you again and shows a reference number. That’s your sign the opt-out is complete.

Save it—a screenshot works. Acxiom asks for this number in any follow-up, and it’s your only proof that you made the request.

Alternative opt-out methods

The online form is the fastest route. Acxiom also takes opt-outs by phone and mail, and it offers a separate deletion request.

Call Acxiom

Call (877) 774-2094 and follow the prompts. Acxiom suggests this route if you don’t have an email address.

Acxiom asks for your full name, physical address, and phone number, plus an email address if you have one. It doesn’t publish call center hours.

Send a request by mail

Acxiom accepts opt-outs by post, too. Here’s a letter you can copy. Replace the brackets with your details:

LETTER

To: Acxiom LLC, Consumer Care Advocate, CWY0301-026, Attention: Consumer Rights Requests, P.O. Box 2000, Conway, AR 72033

Subject: Opt-out request

Hello, I’m asking Acxiom to stop selling my personal information. Please apply my opt-out to all of the details below.

Full name: [first, middle, and last name]. Addresses: [current address], [past addresses]. Phone numbers: [phone numbers]. Email addresses: [email addresses].

Please confirm by email once my request is processed.

Thank you, [your full name]

Keep a copy of the letter and note the date you mailed it.

Ask Acxiom to delete your data

An opt-out stops Acxiom from selling your data. A deletion request asks it to erase your record. You can do both.

Deletion runs through Acxiom’s US Privacy Rights Portal, which you can open from acxiom.com/privacy. Acxiom may ask you to verify your identity with your name, address, date of birth, and email. It then emails you a request ID to keep.

Two things to know. Acxiom keeps some data it needs for legal and fraud-prevention reasons. And it treats requests to correct your data as requests to delete it.

You can also ask for deletion by phone or mail, using the same number and address as above.

Use DROP if you live in California

California residents have a second way to delete their Acxiom data. DROP, the state’s Delete Request and Opt-out Platform, sends one deletion request to every registered data broker, Acxiom included. It’s free and run by the state’s privacy agency.

Brokers have had to process DROP requests since August 1, 2026, and must check for new ones at least every 45 days. That’s slower than Acxiom’s own form. But a DROP request also covers data a broker collects about you later.

If you live in California, do both. The Acxiom form stops sales within two weeks, and DROP keeps deleting in the background.

Opt out from outside the US

Acxiom handles international requests by country, all listed on acxiom.com/optout:

• Austria or Switzerland: email datenschutz@acxiom.com
• France, Germany, or Italy: use the country link on the opt-out page
• Any other country: use the international request form on the same page.

Include your full name, country, physical address, and phone number. In some countries, Acxiom only holds anonymous data, and it will tell you if that’s the case.

Use a data removal service

Acxiom’s opt-out has a built-in limit: it only covers the details you typed into the form. Move, change your phone number, or start using a new email, and those new details aren’t part of your request.

Acxiom is also one of many marketing data brokers that trade the same kinds of lists. Opting out of one leaves the rest untouched.

Incogni can handle that part for you.

It sends removal requests to 420+ data brokers and people-search sites. Then it sends them again every 60–90 days, in case your data reappears.

What to expect after opting out

In short:

Acxiom processes a confirmed opt-out within two weeks, often sooner. There’s no public profile to check, so your reference number is your proof.

Marketing mail based on data Acxiom sold before your request can keep arriving for a while.

How long removal takes

Acxiom says it processes requests within two weeks after you click the confirmation link. Its own figures suggest it’s usually faster. In 2025, Acxiom took a median of four days to handle opt-outs from California residents.

Expect some lag after that. Acxiom notes that the opt-out doesn’t apply to data it gave marketers before your request, so their copies stay in use.

How to check that it worked

You can’t search Acxiom for yourself, since it doesn’t sell data to individuals. Keep your reference number instead—it’s what Acxiom asks for if you contact it.

Want to see what Acxiom holds? File a right to know request through the privacy portal on acxiom.com/privacy. After an identity check, Acxiom sends you a Consumer Access Report. You can ask for one up to twice in 12 months.

Will your data return?

Acxiom’s pages don’t mention an expiry date for opt-outs. The weak spot is new information.

A new address, phone number, or email isn’t part of your old request. File a fresh opt-out whenever your details change.

California residents have an advantage here. A DROP request doesn’t expire after one pass. Brokers must keep deleting your data every 45 days, including details they collect later.

Troubleshooting

In short:

Most Acxiom opt-out problems involve a missing verification email, junk mail that keeps arriving, or a deletion request that fails the identity check.Each one has a clear next step. A missing email is usually a typo, and a failed ID check doesn’t affect your opt-out.

The verification email never arrived

Check your spam and promotions folders for a message from noreply-optout@acxiom.com. Ours arrived within a minute, so if it’s still missing after an hour, a typo in your email address is the likely cause.

Submit the form again with the correct address, or call (877) 774-2094 instead.

You’re still getting junk mail

Give it time. Mail planned before your opt-out was based on data marketers already had.

Acxiom also says it uses the DMAchoice mail preference list and the FTC’s Do Not Call Registry when it builds its products. Registering with both reduces marketing from other companies, too.

Your deletion request failed the identity check

Acxiom can’t complete a deletion it can’t verify. The opt-out needs no ID check, so make sure that part is done—it’s what stops the sale of your data.

To dispute a refusal, file an appeal through the Acxiom Consumer Privacy Support Center, linked from acxiom.com/privacy. You can also contact your state’s attorney general.

California has a backup rule here, too. If a broker can’t verify a DROP deletion request, the law says it must treat it as an opt-out instead.

The privacy portal won’t load

Acxiom’s portal is sometimes offline for scheduled maintenance. Try again the next day, or use the phone line or mail in the meantime.

An older guide sent you to a different site

Some older guides link to AboutTheData.com or to outdated Acxiom form addresses. Acxiom’s current privacy pages don’t mention AboutTheData. Start from acxiom.com/optout, and don’t enter your details anywhere else.

FAQ

How did Acxiom get my information?

Acxiom collects it from other sources. These include public records, like property and voter files, plus data from other brokers, phone companies, surveys, and summarized purchase data. It combines this into profiles that it licenses to marketers.

Does opting out of Acxiom also remove me from LiveRamp?

No. LiveRamp started as part of the old Acxiom corporation, but the two split in 2018 and now run separate data businesses. LiveRamp has its own opt-out, so it needs a separate request.

Will opting out of Acxiom stop targeted ads?

Partly. Acxiom says its opt-out also removes you from targeted ads that use its data, but ads based on other companies’ data will continue. For wider coverage, Acxiom suggests the opt-out tools from the Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI).