What's your process for choosing specific colors for digital and print media?

To be honest, I'm a little embarrassed. I'm about to graduate and I still can't make up my mind even about these really simple things. I’m not talking about just grabbing your Color Harmony book and copying a reference (which I think is fine). I mean, do you usually pick a HEX code first and then look for its CMYK and PANTONE equivalent, or the other way around? Do you prefer going to printed books first or sites like Adobe Color? Do you even consider PANTONE colors at all? submitted by /u/Ancient_Bag_773 [