My core feature is now something competitors give away. What do you position on then? (I will not promote)

When I started, "a lesson on any topic, built just for you" sounded like a product. Now a competitor with a $16M round lets you generate courses for free, and every chat assistant will teach you anything if you ask. So I've stopped leading with that. What's left is the part they don't do: the product picks what you learn next, so you don't need to know what to ask, and the lessons are hands-on, with simulations you can play with instead of walls of text. I'm not sure that's enough. "You don't have to ask" can sound like a weakness to people who know exactly what they want. If your main feature became free somewhere else, what did you end up positioning on?