AI Business Use Rises Despite Growing Concern

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Large "AI" letters on display at a Baidu event, with attendees in the background.

Oct. 13, 2026 9:29 am ET

Good morning. Generative AI usage has continued to rise this year, even as sentiment within companies has cooled, a new study from the Wharton School of the University of Pennsylvania and research and analytics firm GBK Collective shows.

The comprehensive analysis of AI usage in the enterprise, now in its fourth year, included 1,416 U.S. enterprise leaders and entry- and mid-level employees.

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