Automattic Applied for 16 TLDs, Including .matt. Eleven Face Rivals.

Automattic, the company behind WordPress.com, WooCommerce and Tumblr, has applied for 16 new top-level domains in ICANN’s 2026 round, among them .wordpress, .woo, .tumblr and .matt, the first name of founder Matt Mullenweg. The applications became public on October 7, when ICANN published all 1,615 applications of the round on Reveal Day. ICANN’s data shows that 11 of the 16 strings are also…