how do you reach out to leads for finops? - i will not promote

I'm working on a FinOps startup and am currently trying to reach out to those who own the bill for AI coding agents: engineering leads, platform teams, and whoever answers for the AI line item, especially at companies where agent usage is billed per token rather than per seat. What I've tried so far: Answering cost questions in developer communities. Good for learning, but most people there are individuals on flat subscriptions, not the people who own a budget. Personal LinkedIn notes to engineering leads who post about rolling out coding agents. Some replies, but slow. Research tools to find recent public posts about AI coding spend. Lots of content marketing, few actual buyers. The hardest part is finding the right person. The engineers feel the cost but don't own the budget, and the finance people own the budget but don't know which tool or team is driving it. For those who've sold to FinOps, platform, or engineering leadership: Who did you go after first: the engineer who feels the pain, or the person who owns the budget? Which channels actually got you first conversations? Communities like the FinOps Foundation, LinkedIn, warm intros, something else? Did offering something free (an audit or a cost breakdown of their own usage) work as a way in, or did it attract tire-kickers?