Marketing help 🙏🏽

I’ve build a sort of SaaS/product for a while now and I’m trying to figure a way to market it and I can’t really find a good one. I tried building a marketing strategy with Claude and ChatGPT but they basically told me to spam Reddit and discord groups and sending a lot of cold emails. I entered Reddit groups and figured AI probably told everyone to spam each other to death 😅 How can I actually market my product that is devs oriented without social media and without spamming the hell out of everyone?