I've worked in video for 20+ years. Claude made us a launch video entirely in code, soundtrack included, in one night. Motion design as we knew it, is cooked.

I used to direct music videos professionally, now I run a livestream company and needed a launch video for our new product, Hovercast Events. I pointed Claude at our website and asked for the kind of motion graphics launch video SaaS companies post on X. This is the result. How it was made - Every frame is code: HTML and GSAP animation, rendered frame by frame in a headless browser at 1080p60. No After Effects, no Premiere, no templates. - The soundtrack is code too. Every sound was synthesized in Python: drums, Rhodes, harp, strings, even the vocal chops. No samples, no stock music. - It pulled our logo, screenshots and hero reel from the site itself. I gave it clips from our real events. How it went - Five versions plus a round of final tweaks, all from plain-English notes. "The music is a little cheesy, try something more like Four Tet or Burial." "Add strings like Caribou's Home." - At the end it packaged the whole project with a README, so the film can be rebuilt from scratch. Honest caveats - It can't watch the video play; it checks still frames and measures the audio. I caught the motion problems (a stuttering source clip, a stray bump) and it fixed each one once I pointed it out. - Taste still mattered. The best changes came from notes. - It ate a big chunk of my weekly usage limit. A year ago this would have been big $$ plus weeks of work for a motion designer and a composer. Sheesh. Happy to answer questions about the process.