Meta Adapts Muse Agent For Small Businesses

Meta Platforms is adapting its AI agent Muse for small businesses, adding integrations with workplace software including Salesforce’s Slack, Intuit QuickBooks and Zoom.

In a blog post Tuesday, the company said Muse can connect to small-business owners’ professional Instagram accounts, Facebook pages and Meta ad accounts to create content and ads. Meta also highlighted other uses, including managing cash flow and inventory and communicating with customers. Additional integrations include Asana, Notion, Canva, Lovable, Box and Granola.

“Small businesses have been growing on our apps for nearly two decades,” Meta said in the blog post. “They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.”

Meta launched its Business Agent in June, allowing businesses to automate customer interactions across WhatsApp, Messenger and Instagram, including answering questions, recommending products and booking appointments. The latest Muse integrations allows small business owners to manage internal operations and oversee accounts across multiple apps in one place.

The expansion follows Meta’s announcement Monday that it is launching a new division, Meta Enterprise Platform, to sell its AI tools to businesses as it looks to diversify its revenue beyond advertising.