Feedback on Cocoon: an automatic watch design, strap options and expected price — 3D renders
Hi everyone, I’m part of the team behind Avant Première, a French watch brand born out of a design collective founded in 1988. Our background includes everyday objects and public transport, and we wanted to bring that experience to something more personal: a watch. We’re preparing to launch Cocoon on Kickstarter and would love some feedback before the campaign goes live. All four images are 3D renders, not photographs of a physical prototype. They illustrate the intended design; actual finishes and reflections may differ. Cocoon takes inspiration from a smooth pebble: an oblong case, soft contours and a recessed dial. The open counterweight on the seconds hand echoes the case shape. We wanted something simple but recognisable, designed to be worn by both women and men. The images show the Matcha version from an angle, a light dial on camel leather, a blue dial on a metal mesh bracelet, and the case profile. Here are the planned specifications: • Miyota 9039 automatic movement with a 42-hour power reserve • 316L stainless steel case, 43 × 36.5 mm • 10.5 mm thickness • Domed sapphire crystal and exhibition caseback • 18 mm strap width, with quick-release leather straps • Assembly in Besançon, France • Two-year warranty We’d particularly appreciate your thoughts on: — Which dial and strap combination appeals to you most, and why? — How do you feel about the case proportions, crown size and dial legibility? — Based on the design and specifications, what price range in euros would you expect? We realise renders alone can’t establish finishing quality. — What Kickstarter pledge price would make you consider backing it, and what would you need to see or know first? We’d also be interested in which factors matter most to you at that price: design, movement, finishing, assembly in France, or something else. Please feel free to be critical, even if it isn’t your style. I’m happy to answer questions about the project. Thanks for taking a look! Disclosure: I used AI assistance to help draft and translate this post into English.