26 Years of Enterprise Sales : Why Western Inbound GTM Playbooks Fail in the GCC (I will not promote)

I have spent the last 26 years in the enterprise sales trenches , driving over $15M in contract value. Recently, I’ve seen a massive influx of international B2B startups (from the US, Europe, India, and Singapore) trying to expand into the GCC. Unfortunately, most of them burn through their runway making the exact same mistake, they treat the GCC like a Western inbound market. If you are planning a Go-To-Market (GTM) strategy for the UAE or Saudi Arabia, you cannot rely on cold email sequences, LinkedIn aut