Starbucks Will Close 250 More Cafes as Part of CEO Niccol’s Turnaround Plan

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Starbucks announced its second round of store closures since 2025 as part of CEO Brian Niccol’s Back to Starbucks strategy. (Brandon Bell/Getty Images)

Key Points

Starbucks announced it will close about 250 cafes in North America.
The coffee chain expects to incur about $300 million in restructuring charges related to the closures.
Starbucks cited a commitment to CEO Brian Niccol’s “Back to Starbucks” strategy.

Starbucks announced another round of closures for locations across the U.S. and Canada on Thursday. The company cited CEO Brian Niccol’s yearslong strategy to revive its brand and boost profitability.

Chief Operating Officer Mike Grams said Starbucks will close about 250 cafes in North America, representing about 1% of its 18,000 locations. While it is unclear which locations will be close, Grams said it is aiming to eliminate stores that don’t “consistently deliver the experience we want for customers and partners” and fail to achieve “acceptable financial performance.”

Starbucks expects to incur about $300 million in restructuring charges related to the closures, the company disclosed in a Securities and Exchange Commission filing. About $200 million of those funds will pay the costs of exiting leases and paying employee separation benefits.

Starbucks stock was off 0.68% at 93.50 Thursday morning.

This is the second round of store closures under Niccol as CEO. In September 2025 the coffee chain announced that it would reduce the number of North America locations by roughly 1% in fiscal 2025 as it carried out a $1 billion restructuring plan. On both occasions Starbucks has cited a commitment to Niccol’s “Back to Starbucks” strategy, which he debuted when he was appointed CEO in September of 2024.

Niccol said earlier this month that the company had invested more than $500 million in additional staffing, scheduling, and other employee initiatives as part of the strategy. Starbucks has also started remodeling locations, with more than 1,000 cafes having been revamped as of this week.

Unionized baristas have pressured Niccol’s efforts to revitalize Starbucks’ brand. Starbucks Workers United, representing more than 12,000 baristas, launched a boycott of the coffee chain in August that lasted until both sides reached a contract agreement.

Write to Ty Roush at tyler.roush@barrons.com

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