★ The iPhone 4 ‘Antennagate’ Press Conference Q&A — Finally

The most extraordinary Apple event in the company’s modern history was the emergency press conference on Friday, 16 July 2010 to address “antennagate” — the out-of-control media narrative that the iPhone 4 had a defective antenna design. The event was only scheduled one day in advance — I got invited around noon ET on July 15 and was on my way to the airport about an hour later. It remains one of the most interesting press events I’ve ever attended.

The event was held in Apple’s Town Hall auditorium at the old Infinite Loop headquarters. Town Hall is a tiny venue but it wasn’t full. It opened with Jonathan Mann’s “The iPhone 4 Antenna Song” (refrain: “If you don’t want an iPhone 4, don’t buy it; if you bought one and you don’t like it, bring it back”), then Steve Jobs took the stage for what he said would be a 15-minute presentation but which took 30 minutes. Then Jobs had COO Tim Cook and hardware chief Bob Mansfield join him on stage to answer questions from the assembled members of the media.

Apple itself hosted video of the presentation — minus the Q&A — for some time after the event. But after a few years they took their copy down. There have been copies on YouTube, but the only one that seems to be left is this 14-year-old copy from the YouTube account Tech Knowology. It’s got Mann’s opening song and Jobs’s half-hour prepared presentation, but it cuts off right as Jobs invites Cook and Mansfield to join him on stage. To my recollection this is where Apple’s own official video cut off too — I think this version on YouTube is just a copy of Apple’s.

The Q&A was on the record (which is the entire point of a Q&A), and was reported widely, but I don’t think there’s ever been video of it. Here’s a report by Jeff Carlson at TidBITS, published the day the event was held, which states, “The video omits a long and interesting Q&A at the end.”

Then, yesterday, video of the Q&A hit YouTube. I don’t know what truck it fell off the back of, why it took 16 years, or how it came into the hands of “Sir Mix-A-Lot Rare Music”, but I’m sure glad it did. There are parts of this Q&A that I remembered, and parts I didn’t. Carlson was exactly right: it was long and it was interesting.

One part I remembered was my own question, asked at the 18:45 mark, which was answered — by all three executives — visually, not verbally. It really was an answer best shown not told, but heretofore I’m not sure anyone who wasn’t in the room has seen this. There were photographs (e.g. AllThingsD and MacRumors), but not video. Now you can watch.

My main takeaway, though, watching the whole thing for the first time since I was in the room, is how goddamn thoughtful Steve Jobs was. He takes a long time to think before answering many of the questions. A few minutes after my question, Jobs was asked what he’s learned from this experience. Jobs takes several seconds to think and then his answer lasts five minutes. It’s a good answer.

I seldom suggest you spend 47 minutes watching a video, but this one is worth your time. (And, given that it clearly fell off the back of a truck, you might want to put a copy on your own truck sooner rather than later.)

1. Channel description: “A somewhat poorly named channel which used to constantly upload Sir Mix-A-Lot’s rare videos, music. Now it’s a lot of everything else except that.” He’s got a few other Steve Jobs-era bootlegs, including a 1998 interview about the just-released iMac, in which Jobs is wearing a blue checked button-down flannel shirt, and a 2008 interview about the iPhone 3G and its new features geared toward the business market.