Exclusive: Microsoft to Boost Copilot Discounts as It Launches AI ‘Super App’

Microsoft leaders told sales staff this week that it is authorizing steeper discounts of 30% to 50% on subscriptions of its Copilot AI software for corporate customers who commit to purchase a large number of seats and commit to additional payments based on their usage of certain features, according to a person with direct knowledge of the change.

The discounts will begin as soon as October, the people said, and coincide with Microsoft’s planned launch of its revamped Copilot super app. The new version of Copilot, set to launch as soon as this week, will combine features like AI coding tools and OpenClaw-style AI agent features in a single app, according to a person with knowledge of the plans. Some of the app’s features will cost extra based on how much subscribers use them.

Microsoft is planning the discounts on monthly Copilot subscriptions—which start at $30 per user per month—in hopes of winning more subscribers that will also generate usage-based revenue from the new features, according to the person with knowledge of the plan.

“As the Copilot product rapidly evolves and its business model expands to include both seats and usage, there is strong economic alignment between customer value and our long-term monetization,” a Microsoft spokesperson said in a statement. “Our go-to-market strategy reflects both this customer value and our opportunity wherein every seat can also be a driver of usage-based growth.”

The planned discounts build on smaller discounts Microsoft recently began offering. After withholding Copilot discounts from all but its biggest customers, Microsoft in recent months had started giving corporate customers discounts of around 10% cost of Copilot when they committed to purchase at least 2,000 seats, The Information previously reported.

Now Microsoft plans to offer even more generous discounts of roughly 30% per seat for customers with over 1,000 Copilot seats, ramping up to 50% discounts for customers with over 10,000 seats, said the person with knowledge of the change.