Exclusive: Meta’s Muse Surpassed 500,000 Users After First Week

Meta’s new personal AI agent, Muse, had more than 500,000 people try it out roughly a week after launch, including more than 250,000 daily active users, according to internal data viewed by The Information. Users have also submitted more than 2 million prompts.

The data indicate there has been strong initial interest since Meta launched Muse on Sept. 8, initially making it available in the U.S. through a standalone app and WhatsApp. The company is positioning Muse around the idea of an AI agent taking “busywork” off users’ plates—such as researching and booking a trip, finding deals, tracking expenses and managing scheduling conflicts.

Muse has climbed to the top spot on Apple’s App Store, with more than 31,000 ratings. The early popularity offers an early indication that Meta’s vision for personalized AI assistants may be starting to resonate with consumers, though it remains to be seen whether that interest will translate into lasting usage and justify the company’s hefty investments in AI.

Muse’s competitors include a startup app called Instinct, which has amassed more than 100,000 users despite limited availability, The Information reported last week. Broader success of such products will ultimately depend on whether large numbers of users are comfortable giving AI agents access to their personal data, accounts and other sensitive information and trusting them to take actions on their behalf.

Other major AI companies also are moving toward more autonomous products. OpenAI has discussed developing a personal AI assistant to compete with Meta’s Muse, The Information previously reported. The ChatGPT maker is also developing features to compete more directly with SpaceX’s recently launched Grok Bot, which helps customers create always-on AI “teammates” to handle routine tasks, manage software, and collaborate in the background.