Style is consistent constraint

Oscar Wilde once said: “Consistency is the last refuge of the unimaginative.” When it comes to ideas, I agree — allow your mind to be changed. When it comes to process, I disagree. Style emerges from consistency, and having a style opens your imagination. Your mind should be flexible, but your process should be repeatable. Style is a set of constraints that you stick to. You can explore many types of constraints: colors, shapes, materials, textures, fonts, language, clothing, decor, beliefs, flavors, sounds